The Merging of Photography and Cinematography

In both the photo and video worlds right now, there is a buzz about "Fusion", a term coined by the Bebbs (bebb studios) .

A new development was just released late last year by Canon and Nikon; the ability to shoot HD video with a professional photography camera. These cameras have large sensors, offering new low light capabilities and a professional look that videographers could not obtain without using large video cameras on their shoulders. This also meant that two professional tools were now available in the same piece of gear.

Blending HD cinematography and digital still photography is nothing new (Faith West and I delivered this photo video fusion project last summer). But I have to tell you, after seeing what is available with these new cameras, I can't see doing another one without them.

We got our new Canon cameras in December and I played with one at home and then began shooting events with wonderful results. Two benefits jumped out at me. We can shoot in VERY low light - I'm talking candle light, people. While we have always been unobtrusive, this makes us even more 'fly on the wall'. The second benefit is to have the look and feel in our films that professional photographers deliver in high-resolution images. Imagine those great photographs coming to life.

I've connected with a bunch of photographers and videographers I know and respect, and one thing is clear, the wheels are spinning.

Some present Photo Video Fusion as an artistic way of blending high resolution digital photos and HD video. Others see it as a way to sell both services under one roof with all of the advantages that offers. There is so much interest in this idea, there are now workshops like the ones Curt Apanovich and Robert Evans of PhotoFusionTour are presenting.

We were commissioned by LensRentals.com to create some webisodes on their site, teaching professional photographers and videographers what is now available and how to use it. For those not willing to invest in new gear, they give the pros a chance to rent the latest and greatest gear on a per job basis before investing in new gear.

Our take on photo video fusion will begin to unfold as we present more of our finished projects here. It has been an interesting few months as we've had the opportunity in Vegas to shoot a music video, a desert photo shoot, help WaxWorks Photo present at their booth, create a Same Day Edit for the Pay It Forward group, and even shoot Jackie Bayne's wedding officiated by The King.

Over the next few weeks, I'll also present real interviews with the talented photographers and cinematographers who have been involved with us locally here in Philadelphia. You'll watch discussions on what new technology can now deliver in the hands of talented artists. You'll be able to view HD examples of productions delivered to clients with commentary from each artist.

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